External Communications – Partnering with a Professional
Palmer Moody - Illinois PGA
Summary: Use local, highly respected sports writers to create content and local human-interest stories for your website and social media channels. Their experience and skill will give you high-quality content and their reputation will get people interested in visiting your website to read the stories. And, on occasion, having them write articles will get your content published in places Sections cannot reach by themselves.
The Illinois Section has seen some success and garnered some recognition for our PGA Members thanks to relationships built with a couple of well-known and highly-regarded local media professionals. This was accomplished through contracting with two prominent Chicago area golf sportswriters. The total investment has only run about $2,500 annually (plus a few rounds of golf).
The sportswriters, Ed Sherman and Len Ziehm, are longtime, prominent members of the Chicago sports media community. Ziehm is contracted to write the PGA Professional profiles and Sherman is contracted to write a regular column about current golf business and game issues. The content is featured on the Section website and in the weekly newsletter and promoted on its social media channels. When appropriate, it is used in press releases distributed to local media.
Len Ziehm features:
Ed Sherman columns: