Content Calendar - Shared by Southern Texas
Mike Ray, PGA - Field Director

Summary: Simple Excel spreadsheet used to plan and track items for weekly e-newsletter. 

It is easy for anyone on staff to see or insert a topic when something needs to be promoted.  And, it eliminates the worry or panic of forgetting to get something out.  It keeps everyone on the same schedule. 
  • Create a shared document among the staff to plan content for the weekly communication to your PGA Members.
  • Eliminate the avalanche of emails sent to your most important group.  The goal has been to send less but communicate more.  Using the same tool consistently creates a drip marketing and communications campaign; Never too much but always present.
  • No need to worry about when or how many times a program or event will be promoted.  This process creates a plan that is easy to follow and reference.
  • Eliminate the internal panic on “Newsletter” day.  With a content plan there are no surprises and the communication responsibilities do not catch staff off guard.
  • Create some spacing and balance in what is communicated or promoted.

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