Good Objectives Measure Success
(and how to get there)
Strategic Priority Example: Professional Development
Strategic Objective Example: Grow from 5 Certified PGA Professionals to 25 by 2023.
How We'll Get There: The task force reached out to three other Sections who provided an aggressive education program aimed at certifying their PGA Professionals. We considered the size of their Sections and growth that they realized and modified it to meet our Section.
Goal: We feel it is very achievable for our Section to grow by 5 Certified PGA Members per year, for 5 years.
Note: While it is natural for tactics to come up in the discussion, it is important that tactics aren’t the center of the discussion. The tactics to achieve an objective will ultimately be carried out by the staff.